Wednesday, 22 November at 9:30am, Park Plaza, Maid Marian Way, Nottingham

This one-day workshop will bring together decision-makers from the Derby & Nottingham Metro Area and innovation-focused Small and Medium Enterprises (SMEs) to discuss solutions to some of our complex urban challenges. This event will specifically focus on improving urban air quality.

Improving air quality is a strategic priority for the Derby & Nottingham Metro Area. Initial analysis by DEFRA, published in late 2015, found that both Derby and Nottingham are amongst a handful of UK cities likely to be in breach of air quality regulations by 2020.

Councillor Martin Rawson, Cabinet Member for Regeneration and the Economy said:

“Both Derby and Nottingham are committed to implementing Clean Air Zones. By working with each other, we hope this workshop will help develop some of the innovative solutions required.”

Amongst the many complex challenges faced by cities what are the business – and engagement – models for city councils and SMEs we need to develop and how can we accelerate and scale the adoption of innovative solutions?

The workshop will be led by John Elkington, a renowned thought leader and writer on sustainable business, along with others from the team at Volans. Drawing on real-life examples both from the local region and elsewhere in the world, they will offer insights and tools designed to help participants develop business models that deliver positive impact at scale.

The workshop is recommended to Innovators across all sectors with an idea that can help improve urban air quality or enhance the effectiveness of air quality monitoring and academics and researchers with relevant expertise as well as decision makers from across the region.

The day provides an opportunity to network with decision-makers and innovators, a chance to be part of developing new solutions to an urgent challenge – with the potential that this could lead to funding or procurement opportunities, exposure to best-in-class research on and examples of business model innovation to solve urban challenges and also a rare opportunity to take time out from the day-to-day to reflect on your own approach to leadership, innovation and value creation.

You can register for the workshop here or for more information, please contact Richard Roberts (

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