13 local authorities from across the East and West Midlands have joined forces to produce a short film which highlights the need for more people to come forward to foster siblings.
‘Giants’ created by film producers Reel Twenty Five, tells the story of Jack and Ellie, a brother and sister who are fostered.
This unique collaboration between the authorities came about following the success Coventry City Council experienced with their short film ‘Alfie’s Journey’, which was produced by Reel Twenty Five in 2015. This ground breaking film was widely shared via social media, clocking up over 100,000 views within the first few days of release, and encouraged a large number of potential foster carers coming forward to make enquiries about fostering for Coventry City Council.
Later in 2015, ‘Alfie’s Journey’ came first out of 121 entries to win the Film Convert Corporate Film award. The resulting publicity led to a further peak in enquires from people from the Coventry area interested in fostering.
Following this success, interest from other local authorities proved to be overwhelming, and the offer was extended to members of the Recruiter Forum in the East Midlands, which has strong links with their counterparts in the west of the region.
The theme of ‘giants’ was devised to blend the concept of people who help us in society (such as foster carers), and also to highlight the strong bond and relationships that siblings have as they look up to and care for each other, becoming each other’s ‘giant’ in life.
Working together in this innovative way has meant that each authority has an extremely powerful and high quality product, at a very low cost, to showcase and raise awareness for the need for more local authority foster carers across the regions. The local authorities involved have also used the opportunity to further share ideas and plans for joint marketing, with the benefit of larger-scale purchasing resulting in increased buying power and reduced costs.
The 13 local authorities involved are Coventry, Birmingham, Solihull, Telford and Wrekin, Wolverhampton, Walsall, Leicester City, Leicestershire, Sandwell, Worcestershire, Stoke-on-Trent, Derby City and Staffordshire.
The ‘giants’ film was launched on Wednesday 3rd May at 11.00am, via a premiere screening at The Everyman Cinema in Birmingham. Invited special guests include James Foyle (Fostering Network), Martin Reeves (West Midlands Combined Authority Chief Executive), as well as the cast, crew and foster carers from each local authority. The film has been personalised for each local authority, so it can be used across digital platforms and other media.