In this city, which has been at the cutting edge of industry and technology for centuries, comes another first – an augmented reality trail.
The trail, starting in Albion Street and Exchange Street, combines public art installations with computer-generated information to tell the Derby story through the people who have made a significant contribution to the city.
Made in Derby, set to be unveiled on Saturday (12th May), will honour ten outstanding people for their contributions to the development of Derby. Eight ceramic mosaic stars with cast-iron frames will be installed in Exchange Street and Albion Street. Two stars will each honour two individuals because of the joint nature of their work.
Each one is made of locally-forged cast iron – one of the many key industries associated with Derby. Artistically, each depicts a leading light of the city. And in terms of augmented reality, each engages with the visitor to show how their story has contributed towards the very essence of Derby.
When scanned with the app, a computer-generated image is superimposed on a user’s view of the real world, providing people with a way of learning more about the individuals and their achievements.
Derby becomes the first city in Europe to use this technology. The app, launched tomorrow, is available free of cost from Google Play and the App Store.
The plaques will be unveiled on Saturday 12th May at 11.45 am during a civic ceremony in Albion and Exchange Streets.
Before the unveiling there will be street entertainment by comics, stilt walkers, slack rope walkers and the ‘Snap Happy Paparazzi’ starting at 11.00am. The entire event is open free of charge to the public.
Chair of the Selection Panel and Editor of the Derby Telegraph Steve Hall said:
Derby is a city with a fantastic heritage but perhaps we have been guilty of not celebrating the achievements of our most influential sons and daughters as much, or as publicly, as we should. Made in Derby tells the story of some of those who made our city such a fantastic place. We hope it will be a source of pride and inspiration.
Last November, nominations for names on the plaques were invited and there were numerous recommendations in many fields of endeavour.
The final ten that were selected represent people in business, visual & performing arts, sports, politics, peace campaigning, innovation and industry.
The artwork is being produced and installed by artist Tim Clapcott, who also created the Friar Gate heads on Derby’s Friar Gate and the Talking Heads at Speakers Corner. His team comprises Arnold Pollock who is the App and Content creator and Romilly Smith, the Mosaic Maker.
The cost of the project is £70,000, which is being part-funded by the D2N2 Local Enterprise Partnership; the private sector-led partnership promoting economic growth, jobs and business start-ups in Derby, Derbyshire, Nottingham and Nottinghamshire.
Made in Derby is part of a bigger £1.9m city centre improvement scheme in which D2N2 has invested £1.65m from its Local Growth Fund allocation.