Council Cabinet will be asked at its meeting on Wednesday 7th December to approve the development of a cycle hire scheme in partnership with The University of Derby (UoD) and other key stakeholders. The Council has secured capital funding from the D2N2 Local Enterprise Partnership (LEP) for the scheme whilst the UoD and other partners are contributing to the operational costs.

The cycle hire scheme would support the key objectives of:

  • Improving air quality whist mitigating the impact of growing levels of congestion
  • Provide an alternative travel solution for longer distance journeys across the city

The report sets out different operational models for management and delivery of the scheme.  The preferred proposal is for Derby City Council to contribute to the capital costs of the scheme, and retain the ownership of the assets, whilst the UoD will contribute to the management, marketing and revenue costs of the scheme.  Additional financial support will be sought from other key partners and sponsorship opportunities.  The actual scheme specifics will be determined as part of a full competitive tender exercise.

Councillor Rawson, Cabinet Member for Communities and City Centre Regeneration said:

“Cycle hire schemes bring many benefits to a city, and can serve a variety of markets including residents, students, workers and visitors.  They help to mitigate the impacts of poor air quality and growing levels of congestion in these areas, and can integrate with our car club and public transport to increase people’s mobility and access within the city, all helping to catalyse a cycling culture in Derby”.

Consultation has been carried out with both local organisations and the general public to assess the level of interest in a cycle hire scheme.  The feedback has been very positive.  Several major organisations have confirmed that they have already considered the benefits of implementing such a scheme at their own work sites, with 63% of the general public being supportive of such a scheme.

Hari Punchihewa, Deputy Chief Executive and Finance Director at the University of Derby, said:

“This is an exciting scheme for Derby and we are delighted to be involved. Cycling is a great way for staff, students and visitors to travel between our sites within the University Quarter and across the wider city, providing a viable transport alternative that is not only more environmentally sustainable but can also improve health and fitness and is faster than walking”.